Professional experience

Roles, responsibilities and practical leadership.

A public record of selected professional roles and the work carried out within them.

JIBWIS Social Media Kano State

State Director

Kano, Nigeria. · Apr 2015 — Present

Leads the social media and digital media activities of JIBWIS in Kano State, overseeing digital communication, content coordination, livestreaming and online coverage of major programmes and activities. The role also involves providing technical direction and supporting the effective use of digital platforms for public communication and audience engagement.

Social Media ManagementDigital Media StrategyLive StreamingContent ManagementDigital CommunicationMedia Coordination
State Director supporting image 1State Director supporting image 2
JIBWIS Social Media

National Technical and Software Officer

Abuja, Nigeria · Jun 2018 — Present

Provides technical and digital media support to JIBWIS Social Media at the national level, with responsibilities covering livestreaming systems, broadcast technology, digital platforms and technical coordination for major programmes and events. The role includes supporting media teams and helping deploy reliable digital solutions for national activities.

Live StreamingBroadcast TechnologyTechnical CoordinationDigital MediaMedia TechnologyTechnical Support
National Technical and Software Officer supporting image 1National Technical and Software Officer supporting image 2
Aminchi TV

Founder & Managing Director

Kano, Nigeria. · Mar 2014 — Present

Founded and leads Aminchi TV, an online media platform focused on news, current affairs, public-interest content and digital broadcasting. Oversees the platform’s overall direction, digital strategy, content operations, social media presence and livestreaming activities, while coordinating the team responsible for its day-to-day media output.

Digital Media ManagementSocial Media StrategyOnline JournalismLive StreamingContent StrategyMedia Leadership
Founder & Managing Director supporting image 1Founder & Managing Director supporting image 2
Al'arabee Tech

Founder & Lead

Aug 2015 — Present

Founded and leads Al’arabee Tech, a Hausa-first technology platform focused on making technology, Artificial Intelligence, digital tools and emerging innovations easier to understand and use. Creates practical educational content and tutorials designed to improve digital knowledge and help Hausa-speaking audiences benefit from modern technology.

Artificial IntelligenceTechnology EducationContent CreationDigital SkillsSocial MediaDigital Tools
Founder & Lead supporting image 1Founder & Lead supporting image 2Founder & Lead supporting image 3Founder & Lead supporting image 4Founder & Lead supporting image 5
S-Radio Nigeria

Social Media Manager

Kano, Nigeria. · Sept 2022 — Aug 2024

Managed S Radio Nigeria’s social media operations, supporting content planning, publishing, audience engagement and the development of the station’s digital presence. Worked closely with the organisation’s leadership and media operations to strengthen the use of social platforms and improve digital communication practices.

Social Media ManagementContent StrategyDigital MediaAudience EngagementContent PublishingDigital Communication
Social Media Manager supporting image 1Social Media Manager supporting image 2Social Media Manager supporting image 3
Lajnatu Duatissunnah

Head Of Media

Kano, Nigeria. · Mar 2024 — Present

Leads the organisation’s media activities and digital communication, overseeing content coordination, social media coverage, livestreaming and the digital presentation of programmes and public activities. The role includes providing media direction and supporting the effective use of digital platforms to extend the reach of the organisation’s activities.

Media ManagementDigital CommunicationSocial Media ManagementLive StreamingContent CoordinationDigital Media Strategy